Health Benefits: Blockchain Energy drinks include essential B vitamins, designed to provide genuine energy-boosting benefits, ensuring the product delivers value to consumers.
Reward System: The integration of Blockchain Energy Tokens (BETs) provides added value, allowing customers to earn tokens with every purchase, promoting customer engagement and loyalty.
2. Avoid Causing Foreseeable Harm
Transparent Marketing: Clear communication about the drink’s ingredients, benefits, and the token rewards program avoids misleading claims. Nutritional labeling ensures customers understand what they are consuming.
Non-Speculative Rewards: BETs are marketed as utility tokens tied to rewards, not speculative financial instruments, avoiding financial risks or confusion for customers.
3. Enable Customers to Pursue Their Financial Objectives
Token Redemption Opportunities: By offering tokens that can be used for rewards, customers can see tangible benefits from their purchases, helping them achieve their loyalty goals.
Accessible Information: Providing clear details on how BET tokens are earned, redeemed, and utilized ensures customers can make informed decisions.
4. Provide Products and Services That Are Fit for Purpose
High-Quality Ingredients: The drink is designed to provide a functional energy boost, backed by scientifically proven benefits of B vitamins and other energy-enhancing ingredients.
Reward Ecosystem: The token reward system is designed for ease of use and practicality, enhancing the overall value of the product without creating confusion or barriers.
5. Monitor and Review Consumer Outcomes
Customer Feedback: Systems to collect feedback about taste, effectiveness, and the token system will ensure the product meets customer expectations and satisfaction.
Regular Updates: The token system and reward program will be reviewed periodically to maintain alignment with customer needs and ensure fair value.
Next Steps for Compliance with Consumer Duty
Transparency: Ensure all marketing and labeling clearly communicate product benefits and token rewards to avoid customer misunderstanding.
Accessible Support: Provide customer service channels to answer questions about the drink, its ingredients, and the token system.
Periodic Reviews: Continuously assess whether the product and token system deliver fair value and good outcomes for customers.
